A casino is a public place that houses games of chance and where gambling is the primary activity. Although casinos add many luxuries like restaurants, free drinks and dramatic scenery to help lure in customers, they would not exist without the games of chance that bring in billions of dollars in profits every year.

The sounds of coins clinking and music blaring are part of the appeal. People mix and mingle in the casino, chatting about their lives while trying out their luck at games from poker to roulette. The energy is infectious and it’s easy to get swept up in the excitement of the moment.

Casinos are a fun, exciting way to gamble but they are not for everyone. In fact, a casino can be dangerous for anyone not familiar with how to play the games properly and responsibly. The following tips will help you enjoy your time at the casino and stay safe.

1. Know your audience.

The average casino gambler is a forty-six-year-old female with an above-average income, according to data from Roper Reports GfK NOP and the U.S. Gaming Panel by TNS. These figures are based on interviews with more than 2,000 American adults. But demographics only tell part of the story.

Casinos are often used as venues for weddings, conferences, group luncheons, family reunions and other large events. It’s important for marketers to think beyond the gaming floor and pursue event business as well. This could include partnering with e-sports teams and platforms or offering virtual reality and augmented reality to reach new audiences.